My Core Skills

I've spent the last 10 years building new and innovative products
for the consumer and B2B markets as both a designer/developer and manager.

Product Mgmt.

Identifying, prioritizing, scoping and executing

Artistic Direction

Sound creative leadership to ensure quality composition

Technical Leadership

Building, nurturing and maximizing dev resources

UX Design

Personas, wireframes, task-flows and testing


Clean, reusable, documented and deployed continuously

Marketing & Social

From custom APIs to ad copy and everything in between

Some of my Work

Below you will find some designs and products from various stages of my career.

Indy Moms

Local networking site for mothers in the Indianapolis area.


A very early social and hyper-local website


D.D. Sherpa Logo

A striking logo for an Oakland based artist


Indy Paws

Fun and whimsical website for Indy Pet owners.



An immersive 3d chat space


Groove and Grind Branding

A logo treatment for a Redwood City coffee shop


Marvel @Vivaty Player

Embeded 3d chat on Marvel's site


Circle of Moms Branding

A crisp and clean treatment


Circle of Moms

Successful online community for mothers


Avios Facebook App

A Facebook App for a British airline



Developer tools for quick sprite and image optimization


Avios Suitcase Badges

Branded vector reward graphics


An elegant and responsive css3 grid


SoHalo Dashboard

High functioning CMS and analytics platform.


Aeon Graphics

Branded vector characters for Aeon Japan


SoHalo EMP

Fully themed SoHalo Hub (for Bradsdeals)


GiveSmart User Timeline

A simple CRM page for fundraising professionals


A Quick Display Graphic

Temps are rising. A shoe in for SVG animation ;)


GiveSmart Volunteer Email

An elegant email template inviting volunteers to login


My Tool Chest

When building a digital product I use various design, development and product management tools.
Here is a short and by no means exhaustive list:


Ideas, wires, patterning and polish.


Prototyping early and as often as possible


Seamless handoffs and collaboration


Clean, reusable and responsive layouts


Scripting using the latest tools and libraries


LAMP stack veteran ready to dive-in on the backend.

Adobe CS Suite

Photoshop and Illustrator are my goto apps for layout

Github / Subversion

A pro with versioning apps and deployment teams

Agile / Scrum

Constant improvement and deployment is a way of life

Employment History

Product Manager -

Dec. 2016 - Present | Atlanta, GA

Responsible for strategic and tactical leadership, product road maps & design, process tracking and improvement, staff development, customer advocacy, budgeting and forecasting and quality assurance. Instrumental in the successful acquisition of the business by Community Brands in 2017.

Director of Design - SoHalo, Inc.

Sept. 2011 - Sept. 2016 | Redwood City, CA

Directly manage a multi-disciplinary team of designers and developers on a B2B social media marketing platform. Led the charge in executing contracts for Fortune 100 companies across offices in 4 countries with applications in 5 languages on 4 continents.

User Interface Developer - Circle of Moms

Aug. 2009 - Sept. 2011 | San Francisco, CA

UX designer and font-end developer for a successful online community for moms. Designed and built a powerful social networking application that grew into 6 million users with 3 million monthly unique visitors, 9 million Child Pages created by moms, and over 10,000 communities.

Senior Front End Developer - Vivaty, Inc.

Jan. 2008 - Aug. 2009 | Redwood City, CA

Served as the only user experience / interaction designer for a web-based multiplayer 3D social game, integrated with Facebook and AIM. I was instrumental in the development of features that led to Microsoft acquiring the technology which lives on to this day inside the XBox platform.

Digital Designer - The Indianapolis Star - Gannett

Aug. 2006 - Dec. 2007 | Indianapolis, IN

Responsible for the rapid design and development of innovative online publishing platforms and social networking sites. Identified and built award winning applications at the bleeding edge of the industry, pioneering new advertising vehicles and revenue streams.

Marketing Manager - INtake - Indy Star

Jan. 2006 - Aug. 2006 | Indianapolis, IN

Executed complex marketing projects for a local lifestyles publication. Projects included interactive multimedia, special events and digital campaigns that grew online readership 10x. Specialized in increasing readership through the integration of online and print media with real-world events and guerilla marketing.


Douglas is the kind of 'unicorn' every company wants. He is an incredible manager, talented designer and a work horse of a developer...
He takes initiative on new ideas and has the ability to execute. He can get people excited about an idea and always leads by example.

-Dominik Andrzejczuk/ Associate at Morado Venture Partners

Doug played a big role in my career...
He was supportive and there to help when needed without micro managing...
The most impressive thing about Douglas is his vast knowledge in various fields. He would play different roles (designer, developer, product,..) based on the needs of a project.

-Rexon Shrestha/ Senior Application Developer at Tesla Motors

Douglas Hineline is not only an eager and responsible Design Director but also an inspiring professional. He is a great mentor and patient with his team. That's him - self motivated and intelligent team leader with a very strong work ethic.

-Danny Leong/ UX/UI Designer at Satmetrix

Working with International Partners

In my time as a designer, developer and manager, I've had the opportunity to build apps,
design advertising and execute campaigns for many large and respected international brands.